Summary

Today, we live in a world where consumers have so many options. That means a hard decision has to be made on where to focus your time, effort and money to find that very-special-niche market that will have your name on it for years and years to come. For many business owners, the idea of creating a niche market for their services seems like too much effort. However, in this episode I'll show you how to identify a market for your business and start defining your niche. I'll also show you how to understand the characteristics of this market and use this knowledge to find clients more effectively.

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