Trust is one of the most important elements to closing that first sale and building loyalty with your existing clients and followers. But, to be trustworthy, we need to be transparent. If you want your business, ministry, and/or personal brand to be trustworthy, you'll have to start being more transparent - that includes showing your results both good and bad! Talk about the things that you tried and didn't work, and how what you provide actually works with individuals and businesses you have helped. Share the whole story. People are naturally skeptical towards the products or services they buy—after all, it's their hard earned money that they are using. So how do you differentiate yourself from your peers?
In this episode we discuss the importance of focusing on results, and not on theory or opinions, how to demonstrate both tangible and intangible outcomes, what you can do to address those who doubt you or what you offer, discerning the counterfeit, the reason why the enemy is after the finances of the righteous, and choosing the narrow path.
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