If your message isn’t landing, it’s not because your offer lacks value.
It’s because it may not be aligned with what your audience actually values.
In this episode of The Estherpreneur Podcast, I explore one of the most overlooked truths in sales and leadership: people are driven by different motivations—and if you don’t understand them, you’ll struggle to connect.
Some people are driven by freedom.
Others by security.
Others by impact, recognition, or growth.
So if you’re speaking the wrong language to the right person, they still won’t move. This conversation will challenge you to rethink how you communicate, how you position your offers, and how you lead people toward decisions that actually serve them!
The Estherpreneur Podcast is for CEOs, founders, and faith-driven entrepreneurs who are growing—but something feels misaligned. Whether it's your structure, your clarity, or your capacity, this show helps you identify what's off and what to focus on next.
Hosted by Edna Harding, author of "The Ugly Side of Sales 2.0" and founder of Favor & Wealth, a business growth strategy firm that helps leaders scale with clarity, structure, and biblical alignment.
📖 SPECIAL OFFER: GET THE BOOK + STRATEGY SESSION
When you purchase "The Ugly Side of Sales 2.0," you can book a private 90-minute strategy session with Edna for $1,111 (exclusive to book readers)!
During this focused session, we'll examine:
✅ Your current sales structure
✅ Strategic adjustments to increase conversions
✅ How to align your systems with your God-given assignment
👉 https://www.favorandwealth.com/book-the-ugly-side-of-sales/
🎯 TAKE THE FREE GROWTH AUDIT:
Discover what's actually misaligned in your business in 3 minutes.
👉 https://www.favorandwealth.com/no-to-known-growth-audit/
🔗 JOIN IGNITE BIZ COMMUNITY:
Free business directory for entrepreneurs and service-based businesses.
👉 https://www.ignitebizcommunity.com/
Connect with Edna:
LinkedIn: https://www.linkedin.com/in/ednaharding/
Website: favorandwealth.com
📲 BONUS: Download the Favor & Wealth app for free trainings and live workshops!
👉 ednaharding.com
